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The Enormity Of Small Business

Published 30 Jan 2019

My Customers never cease to amaze me.

Within the last few months, I made the move from working within Microsoft to joining Select Technology. As I made the transition from the world’s largest software vendor into the SME partner world, I knew that I would no longer be working with the blue chip, headline brands that I have been fortunate enough to interact with over the last few years.

That said, despite the concerns of others, I had no doubt that the conversations I would be having would be equally as exciting and invigorating as any I have had before.

And Boy, did my new customer base ever prove me right!

Throughout this and next year, Select Technology will be participating in the Microsoft Partner Workshop Programme. In Microsoft’s own words “These hands-on events are led by industry and solution experts. Their small classroom setting provides lots of opportunities to learn from and share with peers and experts in your region.” In other words, they allow us to deliver real value to our existing and potential customer base by delivering a series of half day Events.

However, the real value in these events has been the opportunity for me to see into the minds of the brave small business owners that employ more than 15.7M people in the UK.

Without the structural support and financial security inherent in being part of a larger organisation, these SMB entrepreneurs feel the impact of EVERY decision they make. Against the backdrop of professional and personal risk experienced by a small business employee, the agility and imagination displayed has really caught me by surprise. The level of creativity and imagination is far beyond the majority of what I have seen over the years from much larger businesses. Despite knowing that one wrong move could have serious consequences for their business, the key players within these organisations continue to embrace technology, deriving new and exciting ways to utilise, adapt and re-purpose what is already available in ways that most larger customers would never imagine was possible.

Small Business really is the key to the future of technology. Agility in this space is not optional. These organisations need to be innovative to survive. This drives a hunger for technology unlike anything I have ever seen before.

Each time we host a Workshop, the individual that seems to learn most is me. Maybe it’s time for some of the larger Vendors out there to appreciate and embrace Small Business. It is apparent that the true value in any deal is not the ‘value’ of the deal. It’s the innovation and creativity that builds solutions that can be taken forward to deliver industry relevant solutions that benefit hundreds of similar businesses in the future.

I look forward to whatever working in this exciting sector can teach me next.

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